National Creativity Day
30/05/2022
We love to think, talk and do, all things creative – from briefs our clients give us, to some questionable hobbies in our own time – least said about that! As a creative agency, we get to immerse ourselves in creative thinking daily, and we are always on the look out for new inspiration.
Monday 30th May is National Creativity Day and we thought in honour of this earmarked day, let’s ask members of the Differentiated team to share their favourite works of creativity, what sticks in their mind … and why. We’re clearly a team that watches alot of videos!
Matt Homewood – Cadbury’s Gorilla Advert
Can you imagine pitching this idea?… it’s a 90-second advert, there’s no dialogue, we won’t show the product, but instead, it’s a guy in a gorilla suit, in an empty room, playing the drums to the song; In the air tonight. I love that the ad did all those things.
When Cadbury launched the ‘Gorilla’ ad in 2007 the brand was suffering after a salmonella scare earlier that year, and despite the brand’s former marketing director admitting it was the hardest concept he’s ever had to sell, the ad went viral, resulting in an increase of sales by 10%, and creating debate everywhere as to whether or not it was Phil Collin in the suit playing the drums.
Anna-Lisa Mason – Man on the Moon
This is another great Christmas ad but with such a strong, emotive message about helping people to feel less lonely too. It wasn’t just promoting JL but also AgeUK, which is so nice as I’m sure it increased fundraising and support services for the vulnerable/elderly. I had already been an AgeUK befriender in London, but this definitely encouraged me to continue/become a befriender in Reading for a couple of years.
Helen Shafe – Dove Real Beauty Campaign
It was the first time a brand had really showcased all shapes and sizes and has subsequently changed the advertising landscape (maybe not completely but definitely in the right direction).
Meg Clinch – Be a Lady Campaign
‘Be a Lady’ video Cynthia Nixon did a couple years ago for Girls.Girls.Girls. mag.
It makes me absolutely RAGE about societal standards every time I watch it, but think it’s wildly powerful and makes me glad I’ve grown up in fairly recent times where I have been able to do what I want without so much judgement as such, but new issues have arisen because of this and we still have lots of work to do.
Aviva Harwood – Cat Freeview TV ad
Besides being so cute, it is visually inspiring, brings a smile and a great song choice.
Matt Neal – Greenpeace
It’s clever, funny, playful…then hits you with a killer line at the end.
Jake Russon – Cravendale
I raise a glass (of milk) to Cravendale – purely for the madness of it all.
Jade Cottrell – Lego Build the Future
My cousin has spent countless hours building lego and will always say he wants to be a lego creator when he’s older. I love that Lego are turning something seen as a toy into inspiration for the future. It’s very clever and inspiring.
Claire Clark – KFC Runs Out of Chicken!
This definately made me smile when it came out, and for that i remember it. I thought it was clever and brave to go the fun route in what was a pretty serious problem for a brand known for their chicken. It was crazily ironic, but simply truthful – hands up, we ‘messed’ up and we’re sorry.
What gets your creativity juices flowing???
Some of the Team,
Differentiated