Mitie Plan Zero
When focussing on their Net Zero journey, most organisations primarily concentrate on their energy consumption. However, waste management can play a huge role, and waste cost and carbon benefits can be simple and fast to achieve. Whilst many solutions focus on waste removal, Mitie goes further by first focussing on waste reduction.
Differentiated were tasked with refining the core proposition to an external facing set of messages and unique creative execution, such that Mitie could activate on a wider basis. As one of our first projects, we also worked hard with Mitie to get the different tools, such as Turtl and Foleon, working in the best possible way.
