It doesn’t have to be that way #1

At Differentiated, we don’t believe in “that’ll do”, or “good enough”. We believe everything we do should be crafted. Yet there are a lot of things we see, particularly within B2B marketing, that doesn’t seem to have been thought through and could be done in a different way.

In this series we’re going to take a look at the things we think could be done differently, or dare we say, in a better way?

First up: corporate sales presentations and why you shouldn’t start by talking about yourself. Because selling is a bit like dating, you never do well on a date by talking about yourself.

Matt Neal,
Managing Director,
Differentiated